The Morgan Motor Company Ltd.
Founded 1910
 
Why only nine chassis [at a time], you may ask - why not ten, fifteen or even twenty? The demand for Morgan cars around the world is absolutely unbelievable, and in some countries the waiting-list is over ten years. The answer you get is wonderful.
 
  Insights 
"Nine are enough -  Marketing restraint is the key.
it's a nice figure,  There are reasons for this optimal number.
and we've always made nine. We have an unparalleled history of success.
So why stress, Upgrading the factory, increasing the supplier rates, adding employees, etc. would be a headache.
when we're happy We are content with our achievements.
and make a good profit." A low production rate upholds the price and demand for a technically outdated, yet charming, hand-crafted, quality product.
 
Taken from "Famous Car Factories - Morgan"
Bengt Ason Holm